Welch’s Transport unveils new initiative to drive sustainable innovation in freight logistics

The ENROUTE (Efficient Network for Road-freight Optimisation, Utilisation, and Transfer of Energy) initiative focuses on scalable solutions for eHGV charging through real-time data sharing across the value chain, aiming to enhance decision-making and overall fleet efficiency.

Spearheaded by Welch’s Transport, the project is a collaboration between Welch’s, technology firm Syselek and the University of Cambridge, with backing from InnovateUK.

Together, they are developing a model that aims to boost operational efficiencies and prioritise environmental sustainability. The project’s key objectives include identifying opportunities for data sharing, building a business case for the economic and environmental benefits, and implementing a proof-of-concept to demonstrate the viability of their approach.

To address commercial sensitivities and privacy concerns, the project employs anonymisation techniques and advanced security measures to ensure data security and confidentiality. This initiative aims to make eHGV operations more efficient while supporting the broader industry shift towards sustainable energy use and reduced greenhouse gas emissions.

Chris Welch, Managing Director of Welch’s Transport, commented: “Through the ENROUTE project, we are integrating cutting-edge data-sharing technology to enhance operational efficiencies and advance our sustainability goals. We aim to demonstrate that environmental responsibility and business success can coexist in the modern freight and logistics landscape.”

The ENROUTE project seeks to prove the effectiveness of its data-sharing model, instilling confidence among stakeholders and encouraging further investments in eHGV technologies and infrastructure. This is expected to promote the adoption of eco-friendly practices in the freight and logistics sector, aligning with both national and global environmental goals